Privacy Policy

Last Updated: 07/20/2025

At TruvaBeauty, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, truvabeauty.com. By using our website, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

Personal Information You Provide

• Contact details (name, email, phone number, address)
• Demographic information (ZIP code, age, gender, preferences)
• Other information you submit via forms, surveys, or communications

Automatically Collected Data

• IP address, browser type, device information
• Pages visited, access times, referring website URLs
• Cookies and tracking technologies (see Section 4)

Publicly Shared Information

If you post personal information in public areas (e.g., forums or comments), it may be viewed or collected by others.

2. How We Use Your Information

We use your data to:

• Provide and improve our services
• Respond to inquiries and fulfill requests
• Send updates, promotions, or surveys (with opt-out options)
• Conduct analytics to enhance user experience
• Comply with legal obligations

3. Sharing Your Information

We do not sell or rent your personal information. However, we may share it with:

• Trusted third-party service providers (e.g., healthcare providers, payment processors, analytics tools) who assist in operations under strict confidentiality agreements.
• Legal authorities if required by law (e.g., court orders, fraud prevention).

We never disclose sensitive data (e.g., race, religion, political views) without your explicit consent.

4. Cookies & Tracking Technologies

Our website uses cookies to personalize your experience. You can adjust browser settings to refuse cookies, but some features may not function properly.

5. Data Security

We implement industry-standard measures (encryption, secure servers, access controls) to protect your data. However, no online transmission is 100% secure—please use caution when sharing information.

6. Third-Party Links

Our website may link to external sites not governed by this policy. Review their privacy practices before providing personal information.

7. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted here with a revised "Last Updated" date. Continued use of our site constitutes acceptance of the updated terms.

8. Contact Us

For questions, access requests, or concerns about your privacy, contact:
TruvaBeauty LLC
Email: mkili001@ucr.edu
Phone: +1 (571) 338-9394
Address: 30 N Gould St Ste N, Sheridan, WY 82801
We are committed to addressing your privacy concerns promptly and effectively.